Rather than get in line to bash Juicero for their product, as a designer sometimes I like to make postmortems on other folks products and figure out how something could have been improved, mostly for fun.
Disclaimer(s):
- I am not affiliated with Juicero, I am just a guy that likes to design things and try to solve problems.
- I think Juicero is ok, I mean what did they really do ? Try to sell juice in a more convenient & novel package ? Recoup hardware costs via overpriced subscriptions ? Monsters I tell you.
- The famous design firm involved is also ok, I mean they probably have a huge overhead and on it’s face an IoT juicer sounds like a cool project, so why turn it down ?
- Product design is tough and we as society seem to focus only on the successful products and ignore the vast majority of products and designers that failed; the effort and creativity involved is thus lost, the average designer is invisible,his hard work, the iterations, the research and on an on is forever left in the limbo of a hard drive or filling cabinet.
- Product design & problem solving is also an iterative process heavily influenced by luck, I am not fooling myself, my/our solutions are preliminary, incremental and can always be improved, they could also die suddenly or be deemed losers while other ideas that seem to make less sense could be the winners, we are a capricious evolving species and the consumer market works in mysterious ways.
